It’s a new year and with it comes new opportunities to correct all that was wrong with the business last year.
There have been a lot of gripes on nontraditional Reggae artistes who have been excelling and outselling the Jamaican counterparts. But if we are honest with ourselves then we will realize the time is now to look at all that is wrong with the business and fix it!
Bob Marley, Peter Tosh, Black Uhuru, and many others from foundation ties have all pushed positive messages, – No Woman No Cry, One Love, Solidarity, Nothing But Love – when the lyrics are examined there is something in them to promote peace or push a social agenda.
What are we being offered today?
If we are to equate the breakout genre dancehall with reggae then the pickings become even more slim – gun, flossing, hardcore love, expletive laced … be serious now, do we really expect this kind of offering to dominate charts and outsell artistes who are still adhering to what the music first promised.
This year make it a time to clean house and go back to basics. Talent abounds in Jamaica and in Jamaicans. There is no shortage of that. All singers don’t have to sing their own song – use brilliant song writers … even the great writer Michael Jackson recorded lyrics given to him by other writers.
With that said we close off Riddim Don’s editorial and wish you all a Happy New Year and more power for the music!