Jamaica is the first Caribbean country to partner with Facebook for a safety alert programme. Missing children will stand a greater chance of being found with the launch of the Ananda Alert on Facebook.
Facebook users’ newsfeeds in targeted search areas, once a child has been declared missing/abducted, will receive the Ananda Alerts information. This will be inclusive of photographs and other appurtenant information about the abducted child.
Effective today, May 2, 2017, Ananda Alerts will be transmitted to Facebook users in Jamaica. This is the first partnership of this type for any Caribbean country with Facebook. This programme is possible because of a partnership between the Ananda Alert Secretariat in the Office of the Children’s Registry (OCR) and the online social media and social networking service for the recovery of the island’s missing children.
Minister Floyd Green had the following to say about the partnership:
“Through this partnership, Facebook will be ensuring that once a child is reported missing and comes into our Ananda Alert system, the information will appear automatically on the pages of its Jamaican users.”
“We hope that when the public sees these alerts they will take action and not just see the upload… see the picture and pass it on by, but will call a neighbour and join the search in bringing home this missing child.”
The Minister is also appealing to parents to keep current pictures of their children.