Downsound sponsors live broadcast of penn relays

Downsound sponsors live broadcast of penn relays

Growing music firm Downsound Records has made another positive contribution to society by sponsoring Irie FM’s live broadcast last Saturday of the Penn Relays in Pennsylvania, United States.

The Penn Relays is the first and oldest relay meet in the world. Downsound Records is one of the island’s mostbestablished music recording company with veteran producer Orville ‘Scatta’ Burrell at its helm.

The broadcast was done by the station’s sportscaster Roger Hasfal. The theme song used for the promotion was Ninja Mi Ninja by Downsound Records’ veteran deejay Ninja Man. The deal was secured by the label’s marketing director, Sean ‘Contractor’ Edwards, who runs the firm Contractor’s Marketing.

Throughout its history, the Penn Relays has cemented its stature as the world’s best relay-oriented meet for high schools and colleges from over 60 countries. The Penn Relays runs for three days with an average attendance of 48,000 for the past six years.

Downsound Records, boasting other talented artistes and music personnel such as Ishawna, Specialist, Nature and Foota Hype, have fast become one of the premier record labels in the island with the rise of their upcoming talents and the resurgence of the veteran act, Ninja Man.

Downsound Records’ CEO Joe Bogdanovich said it was very important for his company to be a part of such a prestigious event, given the recent Boston bombings and the rich competitive culture that both Jamaica and America have had over the years in track and field.

“The incident of the Boston bombings has warmed many hearts, including myself. So, that was an important reason to be involved and not to show any fear. Apart from that, both Jamaica and the US have been main rivals in track and field for years now, so I saw it as an opportunity to contribute for a worthy cause,” said Bogdanovich.

Bogdanovich’s Downsound Records will be partnering with both Supreme and Golden Promotions for the much-anticipated Mother’s Day event titled ‘To Mom With Love’, with The Manhattans and Rose Royce on May 12 at the Lime Academy in New Kingston.

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