DASK Entertainment, Inc. – New York – the recent “I AM COOYAH” New York Dancehall Campaign continues to gain momentum as the Cooyah clothing company will be launching the now famous apparel in the upcoming days! The campaign is a movement about Love & Unity; encouraging Irie Caribbean Vibes in Dancehall culture all around the world.
Seeing the disconnect of its dancehall culture, Cooyah, with the insight of KaSheba aka TV-Host KJ, has launched a unified dancehall campaign uniting the various dancers from around the world. Seeing that dancehall dancers have sparked a national attention with the recent release of Justin Bieber’s “Sorry” and Mr. Vegas’ “Dancehall Dabb” videos, this was the perfect time to launch a dancehall apparel that is modeled by the world famous New York Dancehall dancers.
The campaign features the following choreographers/dancers: Jevonnie Flemming, Maleek Tuggz Chin, Vendela Blackout, Durell Grant, Kasheba Johnson aka TV Host KJ, Casja Karlsson and Michael Nico Freshaz’ Newman
“Since the dancehall dancers have ignited a movement, it’s only fair to have apparel that represents what we do. Cooyah is the epitome of the Caribbean fashion and was the perfect platform to launch the campaign,“ says KaSheba who aided in hand selecting the famous dancers. She continues “This is only the beginning of the movement. There is such a buzz about the movement that we must continue to unite and embrace our culture with the world.”