Two powerhouses have combined to launch a ‘No Worry’ ad campaign.
Sandals Resorts International and the family of Bob Marley have partnered to embark on a huge Sandals marketing campaign.
Dubbed ‘No Worry’ the campaign was launched with a vibesy beach party at Sandals Montego Bay on Friday night.
The advertisement showcases Marley’s grandson Skip (son of Cedella) doing justice to Three Little Birds.
The intensified campaign will see one of the hotel chain being featured once every five seconds somewhere around the world.
“We know that people come here have the time of their lives, and we really sat back and we felt we really wanted to bring together these two iconic relationships (Marley and Sandals); and I want to thank Skip Marley… for being here with us,” said CEO Adam Stewart of the union.
Chairman of Sandals Resorts, Gordon ‘Butch’ Stewart, expressed similar views to his son’s.
“For me, this is one big, great honour to be aligned to the Bob Marley family. Bob Marley’s music, it’s going back to our roots. The last 35 years have really been a long road; it’s been a really long road, twists and turns, it’s been incredible. We have all enjoyed every moment of it, but it’s time now to go back to our Jamaican roots and the flavour of the marketing and advertising. Thanks to Skip Marley for responding so quickly, putting out this great, beautiful commercial,” said the elder Stewart.