The other day an English woman of Jamaican parentage announced plans to start a reggae school in 2016 in that country. Now there is a reggae bar in Brooklyn – no problem with all that but what about Jamaica!
For a country which brags about being the originator of reggae music there is little to show in terms of forward movement in the island.
It is a crying shame. It’s about time that the government invests in the music that is so recognized the world over. The creative industry is a big business, for a country struggling with its economy every money making avenue should be explored.
The laid back approach when it comes on to the industry is taking it nowhere fast. A glance at the major charts is showing just who are dominating and it’s not Jamaican artiste! Bob Marley from the grave is still managing to outsell those who are alive – which means these artists must find more appealing lyrics or engage in better marketing strategies.
In a sense Jamaican artiste are also killing the business their unreasonable fees, the practice of traveling with a large entourage and the other difficulties promoters complain about also sees many of them being passed over for reggae acts not originating from Jamaica.
A school is needed in Jamaica to groom artists from day one on the proper way to do business, conduct themselves during an interview, proper techniques in writing song lyrics – cause heaven knows some of these songs making the airwaves make you wonder if any real thought was placed into them.
Enough on the criticism, because at the end of the day our whole aim is to see the music regain its once dominant place where Jamaican artistes are concerned.
What say you?